Pier21Atelier
Concept & Vision
At PIER 21 Atelier, concept development is the foundation of our yacht design process. It’s the stage where the story-telling takes shape and the vision becomes the direction. A well-defined concept ensures that every design decision—from spatial planning to finishes—follows a clear and purposeful narrative.
By blending research, creativity, and technical foresight, we create concepts that are both innovative and buildable, setting the course for the detailed design stages that follow.
Research & Insight
We begin by understanding the owner’s lifestyle, aspirations, and operational requirements, while studying cultural, design, and marine contexts that inform the concept.
Idea Generation & Exploration
Through sketches, brainstorming, and collaborative exchanges, we explore multiple design pathways, considering layout, flow, and the yacht’s intended identity.
Conceptualization & Visualization
We begin by understanding the owner’s lifestyle, aspirations, and operational requirements, while studying cultural, design, and marine contexts that inform the concept.
Evaluation & Refinement
Concepts are tested for technical feasibility, engineering compatibility, and budget alignment. Once validated, the concept is detailed into drawings and visual models—becoming the blueprint for the next design phases.